Ham. Cheese. Bechamel. The holy trinity that make up the greatest sandwich of all time - The Croque Monsiuer. This is the humble ham and cheese elevated to the next level and at Madame Monsiuer they know how to do it the right way. This is how I envision the brand and identity for my dream street food venture - one that rejects complexity and embraces the simplest of ingredients but presents them in a bold and downright delicious way.