Buff Caddy

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Identity for a new player in the golf scene. A brand that aims to cut through the stuffy, country club vibes of the game of golf. The Buff Caddy identity needed to be bold, brash and completely stand alone, able to appeal to newcomers with a charming, tounge-in-cheek voice but also stay on the fringes of more seasoned pros.

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Initial identity including logo, packaging design, art direction, strategy, tone of voice and Illustration.

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Comissioned.

2024